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The program organically integrated key brand messaging and product placement.
Content included ways to enjoy scotch, how to make a classic Rob Roy cocktail and a holiday gift guide.
Playboy worked with Blackheart to select four Playmates who embodied the Blackheart aesthetic and vied against one another to be named Miss Blackheart.
The program was complemented by a variety of digital, event and social activations.
In partnership with Hornitos, Playboy did something that had never been done in the 63 year history of the brand: developed a custom, multidisciplinary content franchise themed to Hornitos’ “Not Just Any” brand messaging across Playboy’s print, digital, social, video and event platforms. The program was complemented by a variety of digital, event and social activations.
To raise buzz and awareness for the theatrical release of The Transporter Refueled, Playboy developed a truly integrated campaign that centered around a press screening and exclusive release party at the Playboy Mansion.
To support the theatrical release of Unfinished Business, developed “Real Translator’s Guide: Playmate Edition” custom marketing program, a socially-driven program that tapped into Playmates to highlight the international themes of the film.
Playboy helped amplify the Blackheart brand attitude with a custom, integrated marketing program that utilized our most unique brand assets - Playboy Playmates. And more than ever, they need a trusted voice to tell those stories.The stories that break through are told by brands built on disruption. We've made it easier than ever for existing and potential advertising partners to leverage our rich history, creative prowess and data to create authentic and relatable content that resonates with our audience of millennial men.Right from the get-go, see hundreds of amazing models performing LIVE from our homepage. You’ll receive a confirmation email instantly with a unique password. Once registered, you can start chatting with all the models in their rooms and follow your favorite ones.Browse or filter with our tags to match your tastes. Next, please verify your email and Complete Registration - it takes 2 seconds. Now that you’ve joined the Stripchat community, here are some cool things you can do as a Grey (Free) User: Before you start chatting and interacting with the models there are a few things you should know.